We love heroes who need guides because this is the common human experience. We can relate to that hero. We all need the help of a guide who is empathetic to our struggles and who has the experience and credentials to help us overcome them.

Have you identified your audience’s problem? If you haven’t, then it’s likely they don’t know you can help them.

Someday at our funerals, people who love us are going to stand up and, if we lived life well, tell everyone how and why our lives were meaningful to them. 

Our lives are always valuable, but they only become meaningful when we give our lives away in the service of others.

In the Spring of 2008, I graduated from the University of Kentucky's Gatton College of Business and Economics with a Bachelor's Degree in Business Marketing and Management. With my crisp degree in hand, I knew I wasn't heading into a career in marketing.

Unfortunately far too often professional service providers, especially coaches and consultants, have websites that don't accurately represent the quality of their services. And it costs everyone involved.

You see Cleveland sports was on its own Hero’s Journey and was facing devastating problem and opposition. Once atop the NFL and Major League Baseball in the late 1940s and early 1950s, Cleveland hadn’t secured a professional sports championship in over 50 years. They needed a Guide.