Client Case Study

Six months after rewriting and redesigning The Springs’ website…

Total bookings up 10%

New visitor bookings up ~60%

Team meeting space bookings up 30%

Monthly donations up 20%

Office admin time reduced by 50%

Logo for The Springs, a Christian retreat in Southeast Indiana, featuring a black curved line inside a white circle and the text "The Springs" with a subtitle "A Christian Retreat in Southeast Indiana".

The Springs is an overnight retreat center for pastors and church leaders.

They offer four overnight cabins, a day retreat space, and a large team meeting space.

As a nonprofit, all rentals are donation-based.

The Springs’ website had several problems:

  • Guests had to email requests to see what cabins and dates were available (no ability to book online)

  • Didn’t communicate a clear problem that The Springs helps solve

  • Didn’t tell a compelling story that people would want to join

  • Outdated and didn’t appeal to a younger audience

  • Centered The Springs (not the guest) as the hero

  • Few photos of the beautiful spaces they offer

  • Donating was difficult and confusing

  • Cluttered with too many words

  • No clear call to action

  • Unprofessional logo

Before

A webpage for The Springs, a retreat located in Southeast Indiana, featuring a scenic nature image of a lake surrounded by trees with the words 'Come away...' overlaid. The site includes information about retreat details, core values, prayer, and how to support the organization.

After

Homepage of The Springs Christian retreat website with a scenic lake and forest background, reservation search bar, and informational sections about rest, listening, and discovering through faith.
VIEW LIVE SITE

*Live site may differ in appearance from what is presented due to changes made by the website owner since project delivery.

How we rebranded The Springs website in just a few weeks.

We followed my simple, enjoyable writing and design process and solved every problem with The Springs’ website.

+ Start

Leif and I connected on a brief call and discussed his goals and vision for his website. We were a good match to work together, so we moved to the next step.

+ Foundation

We then laid a strong foundation by writing a clear message for The Springs website. We ensured that we captured the story and history of the retreat grounds.

+ Buildout

Over the next few weeks, I built out the website. I also found, built out, and integrated a third-party booking platform to automate their booking process. We also made donating a breeze.

“Andy did an incredible job developing our website with clarity and vision.

He captured our story and provided a ‘Wow’ factor that I did not anticipate.

We continue to get rave reviews from our guests and friends about our new website!”

Leif Anderson

Co-Executive Director, The Springs

The results speak for themselves.

Total bookings up 10%.

New visitor bookings up ~60%.

Team meeting space bookings up 30%.

Monthly donations up 20%.

Office admin time saved: 50%.

Screenshot of an email from Leif Anderson to Andy, discussing increased occupancy, visitors, and gathering space, and mentioning a need to talk to Anna about admin hours.
Screenshot of an email from Leif Anderson to Andy discussing increased monthly website giving stats, noting a $3,000 increase since May, and expressing gratitude.
Screenshot of an email from Leif Anderson to Andy, mentioning Anna saved about 50% of her admin time managing the website.

Other clients are also experiencing success.

It shouldn’t take months of headaches to upgrade your website.

+ Starting a new business?

Launch your first website in a week, attract the right audience, and nail first impressions.

+ Launching a new service?

Make sure your website is updated to match the excellence of your new service offering.

+ Making a strategic pivot?

Make your shift with confidence, knowing your website and message are clear and compelling.

START A PROJECT

You’re a professional. Your website should be too.

Webpage and mobile view of an athletic training camp promotion featuring a woman athlete with braided hair, lying on a track, looking thoughtful, with the headline 'Am I more than an athlete?' and a yellow register button.
A webpage for Thomas Burns Acting Academy with a red theater curtain background on a desktop and mobile screen. The main text promotes guiding dedicated actors to unlock their full potential, with a yellow button for signing up for a class.
A website screenshot and a mobile view of a leadership coaching service called PazZich, with a mountain and ocean background. The site features a headline about empowering leaders with purpose and fulfillment, a photo of Reza Zadeh, and an orange 'Request an Appointment' button. Logos of various organizations are displayed below, including NFL, U.S. Army, U.S. Air Force, NBA, and Northwestern Mutual.
A website homepage for The Lentium Group, showcasing a city aerial view with complex highway interchanges at sunset. The site features a header with navigation links, a prominent yellow 'Request an Appointment' button, and sections outlining their intercultural consulting services with headlines and brief descriptions.
A website homepage for Rethé, which features a header with navigation links, a call-to-action button, and a section with a headline about amplifying the voices of African researchers. The main section includes a paragraph describing Rethé's mission, a red button to watch their series, and images of diverse African researchers. The webpage background is an aerial view of a city with buildings and greenery, and part of the site is shown on a mobile device with the same content optimized for smaller screens.
Screenshot of Robinson Heritage Farm website and mobile view, showcasing a green-themed homepage with a header menu, a call-to-action button, an image of microgreens, and text highlighting farm values and offerings.
APPLY TO WORK WITH ME TODAY

Not sure what to write on your website homepage?

This free guide will save you time, energy, and frustration by showing you what to write and how to design each section of your website homepage.

Promotional image for 'Clear Sight Design' featuring a guide on building a website homepage. Text includes 'Save time and energy building your website' and highlights elements of a homepage layout, including a call to action, unique value statements, and a staged website example with numbered pointers.