Client Case Study

Six months after rewriting and redesigning The Springs’ website…

Total bookings up 10%.

New visitor bookings up ~60%.

Team meeting space bookings up 30%.

Monthly donations up 20%.

Office admin time saved: 50%.

The Springs is an overnight retreat center for pastors and church leaders.

They offer four overnight cabins, a day retreat space, and a large team meeting space.

As a nonprofit, all rentals are donation-based.

The Springs’ website had several problems:

  • Didn’t communicate a clear problem that The Springs helps solve

  • Didn’t tell a compelling story that people would want to join

  • Centered The Springs (not the guest) as the hero

  • Cluttered with too many words

  • Outdated and didn’t appeal to a younger audience

  • Few photos of the beautiful spaces they offer

  • No clear call to action

  • Unprofessional logo

  • Donating was difficult and confusing

  • Guests had to email to see what cabins and dates were available (no ability to book online)

Before

After

VIEW LIVE SITE

*Live site may differ in appearance from what is presented due to changes made by the website owner since project delivery.

How we rebranded The Springs website in just a few weeks.

We followed my simple, enjoyable writing and design process and solved every problem with The Springs’ website.

+ Start

Leif and I connected on a brief call and discussed his goals and vision for his website. We were a good match to work together, so we moved to the next step.

+ Foundation

We then laid a strong foundation by writing a clear message for The Springs website. We ensured that we captured the story and history of the retreat grounds.

+ Buildout

Over the next few weeks, I built out the website. I also found, built out, and integrated a third-party booking platform to automate their booking process. We also made donating a breeze.

“Andy did an incredible job developing our website with clarity and vision.

He captured our story and provided a ‘Wow’ factor that I did not anticipate.

We continue to get rave reviews from our guests and friends about our new website!”

Leif Anderson

Co-Executive Director, The Springs

The results speak for themselves.

Total bookings up 10%.

New visitor bookings up ~60%.

Team meeting space bookings up 30%.

Monthly donations up 20%.

Office admin time saved: 50%.

Other clients are also experiencing success.

It shouldn’t take months of headaches to upgrade your website.

+ Starting a new business?

Launch your first website in a week, attract the right audience, and nail first impressions.

+ Launching a new service?

Make sure your website is updated to match the excellence of your new service offering.

+ Making a strategic pivot?

Make your shift with confidence, knowing your website and message are clear and compelling.

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You’re a professional. Your website should be too.

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