Websites that grow credibility & confidence
+ MY WHY
Excellent people
doing excellent work
should look & sound
as excellent as they are.
+ STANFORD RESEARCH
The top two factors when evaluating a website’s credibility:
+ TOP TWO FACTORS
Design & Words
+ THE PROBLEM
Most websites undermine credibility by making five critical mistakes.
Mistake 1: Outdated design
Fix: Strategic design
“My outdated website is my excuse for not putting myself out there.”
– Katie, Business Coach
Mistake 2: Clutter
Fix: Give the website one job
“I’m not giving you my business card because I don’t want you to see how bad my website is.”
– Someone during my second visit to BNI
Mistake 3: Getting the hero wrong
Fix: The customer is the hero
“Our website is bland and uninviting, and doesn’t show our ideal client that we know their story. It feels like running into a brick wall when we share our website (if we even try to share it at all).”
– Konrad, Painting Business Owner
Mistake 4: Confusion
Fix: Zero Cognitive Load
“I need help clarifying my message so I can level up my business. Sometimes those closest to the problem have the hardest time communicating to others why it matters.”
– Gaelin, Public Speaker
Mistake 5: No clear call-to-action
Fix: Clear call-to-action
“Our website is functional but not very compelling or easy to navigate.”
– Dave, Summer Camp Director
“The customer is the hero of the story, not your brand. When we position our customer as the hero and ourselves as the guide, we will be recognized as a trusted resource to help them overcome their challenges.”
– Donald Miller, Building a StoryBrand
1
StoryBrand Certified
No winging it.
I follow a proven messaging and design framework that works. StoryBrand has helped over 100,000 organizations, and I have the training and license to use it.
2
1:1 Attention
No ghosting.
I perform four roles for the client: project manager, copywriter, designer, and developer.
We schedule every meeting ahead of time so clients know when their website will launch.
3
Speed
No months of headaches.
Most projects take 3 days to complete and require only 4 hours of client time.
I also have a 1-day website option and longer projects with more customizations and integrations.
Score your website.
+ Three main problems I see on small business websites
1 Complex, cluttered layout
(“I’m not a circus, so I shouldn’t look like one.”)
2 Unclear story & too many options
(The client often doesn’t know what they need, so they get confused.)
3 No clear call to action
(Google: 70% of small business websites don’t have an actionable CTA)