Pricing
4 simple steps to a stress-free website:
Every project follows my simple four-phase process. Most projects take one week to complete and require about four hours of your time. Prices are flat-rate, so there’s never any surprises.
1
+ Plan
We’ll evaluate your current website, develop a strategy, and create a project roadmap.
You’ll leave with quick wins and clear recommendations.
Requires 1 hour of your time.
$500
If you decide to move forward, this fee applies toward the next phase.
2
+ Clarify
I’ll clarify your brand message (using StoryBrand) so you can communicate clearly and consistently across your marketing.
Requires 3 hours of your time across 2 days.
$1,500
If you decide you want a full website build, this fee applies toward Phase 3.
3
+ Design
I’ll write your website copy and place it on a stunning website that grows credibility.
You’ll leave with an essential asset to grow your business.
Most projects are delivered in one week or less.
Starts at $3,000
Timeline depends on project scope.
4
+ Protect
Website legal policies, unlimited content updates, and monthly advising.
For hands-off business owners who want a fresh, legally protected website.
24-hour turnaround.
Starts at $250/mo
This optional add-on is not required.
+ Phase 1: Plan
Every website project begins with a planning diagnostic. We need to know where you’re starting from.
And I want you to feel confident that I’m the right fit for you before you commit to a larger project.
The planning diagnostic gives us both that clarity. In one low-stakes hour, you’ll walk away with quick wins, a clear assessment across four key website categories, a focused strategy, and professional recommendations for what to do next.
If I’m not the right fit for you, no problem. You can take everything from the planning diagnostic and implement it yourself or bring it to another web designer.
If I am the right fit, the fee will apply toward a larger project. And if you’re ready to move forward, we’ll use what we learned to prepare for the next phase.
Either way, you’ll leave with a clear sense of what your website needs, what it’s like to work with me, and a practical roadmap for moving forward.
+ What you’ll receive:
Diagnostic
Score your website and get strategic feedback across four essential website credibility categoriesWins
Simple improvements to your CTAs, messaging, spacing, and photos that you can make right awayStrategy
A clear explanation of how and why I use the StoryBrand Framework, plus guidance on your website’s primary goal and how it supports your broader marketingAdvising
For your brand positioning, messaging, website content structure, and potential project scopePrep
If you decide to move forward with a website project, we’ll review your brand assets, gather inspiration, set up your Squarespace account, and schedule our project meetings
$500
*Price applies to larger project
+ Phase 2: Clarify
The clarity you need to grow your business. Before we create a beautiful website, we need a solid foundation.
Before we talk colors and fonts, we’ll make sure your message is clear. A great-looking site won’t work if it confuses people, so we’ll create a message that’s clear, credible, and compelling—one that draws your ideal customer in.
In just a few hours, we’ll uncover the essence of your brand and map a path forward. Together, we’ll clarify who your ideal customer is, what they want, and what problems they face. We’ll also define your goals, what makes you unique, and how you help clients succeed.
If you don’t love working with me, you have the foundational words needed to provide to the web designer of your choice. If you love working with me (and I’m confident you will), we’ll move to Phase 3.
+ What you’ll receive:
Clear Brand Message: All the talking points you need to tell a consistent brand story to your audience in across all forms of content
Tagline
Elevator Pitch
Guidance with website page count, font pack, color palette, and photography
+ This is for you if:
You struggle to talk about what you do
When people ask you what you do, you say, “It’s hard to explain…”
Your audience is confused about what you offer and how you solve their problems
You want to land new clients and grow your revenue
$1,500
*Includes price of Phase 1
+ Phase 3: Design
Get a stunning website that nails first impressions and attracts your ideal clients.
We’ll turn your brand message into a professional website that grows credibility and confidence and attracts the right clients.
All buildouts are on the powerful Squarespace platform, which includes hosting, security, automatic updates, business tools, and award-winning customer support. Most clients pay about $30 per month, and I’ll get you a discount off your first year.
No frustrating manual plug-in updates. No security vulnerabilities. No flaky customer service.
+ This is for you if:
Your outdated website isn’t leading to new sales
You feel embarrassed to share your website
Your website is cluttered and confusing
You don’t want another months-long website project full of headaches
You want to work 1-on-1 with your designer
+ The Essential Page
The essential 1-page website. Ideal for brand-new solos who want to nail first impressions on a budget.
1-day delivery (yes, really)
A 1-page website customized from one of my templates
Clear & compelling copywriting
Mobile optimization
Basic SEO setup
Stock photos & iconography
Signature logo (if requested)
Guidance with domain selection, Squarespace subscription & launch
25% off the first year of your Squarespace subscription
$3,000
*Includes price of Phase 2
+ Growth Buildout
Ideal for my best clients: Growing businesses that want to grow their credibility and confidence.
Everything in The Essential Page
1-week delivery
Higher-touch attention
Higher-detail writing process
Up to 5 website pages customized from one of my templates
$6,000
*Includes price of Phase 2
+ Signature Buildout
Ideal for agencies and teams who want to deliver a next-level website experience.
Everything in Core
Highest-touch attention
1-of-1 custom website
2-3 Week Delivery
6+ pages
2 rounds of revisions
Pro customizations
$9,000+
*Includes price of Phase 2
+ Phase 4: Protect
Keep your website fresh and legally protected.
As your business grows, your website needs to grow with it. But updating content on your own may not be something you have the time or confidence to manage.
You also want to make sure your website has the right legal policies and meets ADA accessibility standards, without having to figure it all out yourself.
And sometimes, you simply need a trusted website partner to talk through new ideas, content, and changes before you put them in front of your audience.
My support plans give you ongoing help with all three.
I’ll help set up the legal protections your website needs, handle content updates within 24 hours, Monday through Thursday, and meet with you during monthly Office Hours for live website coaching and support.
+ This is for you if:
You’d rather focus on growing your business, not making website content updates on your own
You want website legal protection and compliance for ultimate peace of mind
You want a partner who makes your work easier
+ Unlimited
Unlimited website content updates
Submit content via easy-to-use client portal (nothing gets lost in email)
24-hour turnaround during business hours Monday - Thursday
Save time & energy
Website always up-to-date and optimized for desktop & mobile
Minimum 6-month agreement required, then rolling month-to-month
$250/mo
+ Unlimited Plus
Everything in the Unlimited plan
Auto-updating website legal policies (Terms of Use, Privacy Policy, Disclaimer) via Termageddon
ADA Compliance via AccessiBe
Monthly Office Hours with Andy to strategize all things website & marketing (1st Thursdays 2-3pm EST)
Minimum 6-month agreement required, then rolling month-to-month
$350/mo
“The Unlimited plan saves me 15 hours a month while Andy keeps our website updated with fresh content. It’s a no-brainer.”
—Matt Williams, Director, Athletes in Action Indy
“Andy’s turnaround time alone is worth the investment. He’s prompt with website support, and with his monthly plan, we’ve been able to leverage our website for both short- and long-term marketing.”
—Desirae Scott, All Things Creative
Make months of marketing decisions in one day
When your team aligns around a clear message, every marketing decision becomes easier. Clarity Workshops help you get there in a single day. Perfect for teams up to 12.
Is your website less professional than you are?
Stanford research shows that design is the top way people evaluate a website’s credibility.
Their No. 1 recommendation:
“To create a highly credible website, one should invest in the design look of the site.”
So, what impression is your website making?
Take my 2-minute quiz to get your Website Credibility Score plus instant, strategic ideas for what to improve.
