Andy Rhodenbaugh Andy Rhodenbaugh

Make your services clear, honest and compelling

I understand the challenges of creating a quality website. While working for one of the world’s largest non-profits I built a website that became the marketing hub of a development platform that trained over 1,500 of our team members across three continents. We needed a website that was professional and clear.

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Andy Rhodenbaugh Andy Rhodenbaugh

What does the hero want to avoid?

What will happen if the Avengers can’t race through time, retrieve the Infinity Stones, and reverse the inevitable Thanos’ world-altering snap?

The tension this question brought audiences led Marvel's, The Avengers: End Game to gross nearly $2.8B worldwide.

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Andy Rhodenbaugh Andy Rhodenbaugh

Identify the hero’s success

We all know the phrase: “The grass isn’t always greener on the other side.”

It's usually uttered to throw shade on the “other side”. 

However, there’s a keyword in the phrase that relates to our business: "Always."

It isn’t always greener. Why is this important?

Because sometimes it IS

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Andy Rhodenbaugh Andy Rhodenbaugh

Call your audience to action

Any parents in the room who repeatedly have to tell their child to put on their shoes because we are going to the grocery store?

No? Maybe it's just me...

Why is this? Well, of course, it's because they are living their best life until we so rudely interrupted.

But it’s also because of a life principle: People must be called to action if they are going to take action, especially when taking action requires an investment to overcome a problem.

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Andy Rhodenbaugh Andy Rhodenbaugh

Give your audience a simple plan

Recently released from prison after serving a sentence for burglary, Scott has already lost his marriage and is about to lose his relationship with his beloved daughter, Cassie. He will do anything, absolutely anything, to be with Cassie and prove to her that he is the hero she believes him to be.

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