+ Earn trust by optimizing your website for first impressions

Nail First Impressions

START A PROJECT
Close-up of a large green tropical plant with broad, deeply lobed leaves and shadows cast across the leaves.
A woman with short gray hair sitting at a wooden table in a garden, holding a mug and using a laptop.
Close-up of lush, green, tropical leaves with prominent veins.
Yellow circular sign with the words "clear sight design" written vertically in black text, with the words "clear" and "design" on adjacent sides and "sight" in the middle.
Young woman with curly hair sitting at a picnic table outdoors, working on a laptop, with a paper food container and drink in front of her.
Close-up of dark green, elongated leaves with visible veins on a plant, against a dark background.
A man wearing headphones is sitting on the floor next to a brown sofa, looking at a laptop and holding a notebook in his hand.
A man with glasses, a beard, and a checkered shirt working on a laptop in a cozy, well-lit room with a large green plant in the background.
Close-up of green leaves, some with variegation, on a plant with a branch wrapped in yellow vines.
A woman with curly brown hair and glasses sitting at a table, holding a smartphone in her hands, with a glass of water and a plate in front of her.

+ I hear regularly about how nice my website is and how clear my offer is

Close-up of a large green tropical plant with broad, deeply lobed leaves and shadows cast across the leaves.
A woman with short gray hair sitting at a wooden table in a garden, holding a mug and using a laptop.
Close-up of lush, green, tropical leaves with prominent veins.
Young woman with curly hair sitting at a picnic table outdoors, working on a laptop, with a paper food container and drink in front of her.
Close-up of dark green, elongated leaves with visible veins on a plant, against a dark background.

In the 6 months since making the changes, I’ve seen a 20% increase in revenue compared to the 6 months before the changes.

SIMPLICITY & CLARITY EARN TRUST
A man wearing headphones is sitting on the floor next to a brown sofa, looking at a laptop and holding a notebook in his hand.
A man with glasses, a beard, and a checkered shirt working on a laptop in a cozy, well-lit room with a large green plant in the background.
Close-up of green leaves, some with variegation, on a plant with a branch wrapped in yellow vines.
A woman with curly brown hair and glasses sitting at a table, holding a smartphone in her hands, with a glass of water and a plate in front of her.

+ Most customers will visit our websites before deciding to purchase

Close-up of a large green tropical plant with broad, deeply lobed leaves and shadows cast across the leaves.
A woman with short gray hair sitting at a wooden table in a garden, holding a mug and using a laptop.
Close-up of lush, green, tropical leaves with prominent veins.
Young woman with curly hair sitting at a picnic table outdoors, working on a laptop, with a paper food container and drink in front of her.
Close-up of dark green, elongated leaves with visible veins on a plant, against a dark background.

Within milliseconds, they will judge the credibility of our services by the quality of our website.

OUR WEBSITES EITHER VERIFY OR UNDERMINE OUR CREDIBILITY
A man wearing headphones is sitting on the floor next to a brown sofa, looking at a laptop and holding a notebook in his hand.
A man with glasses, a beard, and a checkered shirt working on a laptop in a cozy, well-lit room with a large green plant in the background.
Close-up of green leaves, some with variegation, on a plant with a branch wrapped in yellow vines.
A woman with curly brown hair and glasses sitting at a table, holding a smartphone in her hands, with a glass of water and a plate in front of her.

+ Three main problems I see on small business websites

"THE COBBLER'S KIDS HAVE NO SHOES."
Close-up of a large green tropical plant with broad, deeply lobed leaves and shadows cast across the leaves.
A woman with short gray hair sitting at a wooden table in a garden, holding a mug and using a laptop.
Close-up of lush, green, tropical leaves with prominent veins.
Young woman with curly hair sitting at a picnic table outdoors, working on a laptop, with a paper food container and drink in front of her.
Close-up of dark green, elongated leaves with visible veins on a plant, against a dark background.

1 Complex, cluttered layout

(“I’m not a circus, so I shouldn’t look like one.”)

2 Unclear story & too many options

(The client often doesn’t know what they need, so they get confused.)

3 No clear call to action

(Google: 70% of small business websites don’t have an actionable CTA)

A man wearing headphones is sitting on the floor next to a brown sofa, looking at a laptop and holding a notebook in his hand.
A man with glasses, a beard, and a checkered shirt working on a laptop in a cozy, well-lit room with a large green plant in the background.
A woman with curly brown hair and glasses sitting at a table, holding a smartphone in her hands, with a glass of water and a plate in front of her.

+ Optimize your website for first impressions to earn trust

Close-up of a large green tropical plant with broad, deeply lobed leaves and shadows cast across the leaves.
A woman with short gray hair sitting at a wooden table in a garden, holding a mug and using a laptop.
Close-up of lush, green, tropical leaves with prominent veins.
Young woman with curly hair sitting at a picnic table outdoors, working on a laptop, with a paper food container and drink in front of her.
Close-up of dark green, elongated leaves with visible veins on a plant, against a dark background.
MAKE YOUR SERVICE THE OBVIOUS CHOICE

Nail First Impressions

A man wearing headphones is sitting on the floor next to a brown sofa, looking at a laptop and holding a notebook in his hand.
A man with glasses, a beard, and a checkered shirt working on a laptop in a cozy, well-lit room with a large green plant in the background.
Close-up of green leaves, some with variegation, on a plant with a branch wrapped in yellow vines.
A woman with curly brown hair and glasses sitting at a table, holding a smartphone in her hands, with a glass of water and a plate in front of her.
Digital guide cover for website design, featuring a sample homepage layout and a person drinking coffee, highlighting step-by-step design tips for an effective homepage. Includes headline, call to action, and unique value propositions.
DOWNLOAD: How to write your website
Collage of smartphone screens displaying various webpage templates with the phrase 'Make a clear statement about what you do and who it is for.' Each screen features different colors, images, and text layouts.
SHOP DIY TEMPLATES
Cover of the book 'Building a StoryBrand 2.0' by Donald Miller, featuring a megaphone and a gold circle indicating over 1 million copies sold. The book is fully revised and updated, with a focus on clarifying messages for customers.
WHY STORYBRAND?