Pricing
My process is stress-free. Here’s how it works:
Every project follows my simple, enjoyable three-phase process. Most projects take one week to complete and require about four hours of your time. Prices are flat-rate, so there’s never any surprises.
00
+Start
On a brief call, we’ll review your project goals. If we’re a good fit for one another, we’ll move to Phase 01.
01
+Foundation
We’ll write a clear talking points for your business and map out your website. Love the result? On to Phase 02.
02
+Buildout
Over the next few days, we’ll launch a website that builds credibility: You’ll look and sound as good as you are.
03
+Peace of Mind
For clients who want ultimate peace of mind, get legal protection, content updates, and monthly access to me.
Phase details and pricing below…
+ Phase 01: Foundation
The clarity you need to grow your business. Every project starts with my signature Foundation Workshop.
Before we talk colors and fonts, we’ll make sure your message is clear. A great-looking site won’t work if it confuses people, so we’ll create a message that’s clear, credible, and compelling—one that draws your ideal customer in.
In just a few hours, we’ll uncover the essence of your brand and map a path forward. Together, we’ll clarify who your ideal customer is, what they want, and what problems they face. We’ll also define your goals, what makes you unique, and how you help clients succeed.
If you don’t love working with me, you have the foundational words needed to provide to the web designer of your choice. If you love working with me (and I’m confident you will), we’ll move to Phase 02.
+ What you’ll receive:
Clear Brand Message: All the talking points you need to tell a consistent brand story to your audience in across all forms of content
Tagline
Elevator Pitch
Guidance with website page count, font pack, color palette, and photography
+ This is for you if:
You struggle to talk about what you do
When people ask you what you do, you say, “It’s hard to explain…”
Your audience is confused about what you offer and how you solve their problems
You want to land new clients and grow your revenue
$2,000
+ Phase 02: Buildout
Get a stunning website that nails first impressions and attracts your ideal clients.
We’ll transform your brand message into a professional website that builds credibility, gives you confidence, and attracts the right clients.
All sites are built on the powerful Squarespace platform, which includes hosting, security, automatic updates, business tools, and award-winning customer support. Most clients pay about $20 per month, and I’ll get you 25% off your first year.
No frustrating manual plug-in updates. No security vulnerabilities. No flaky customer service.
+This is for you if:
Your outdated website isn’t leading to new sales
You feel embarrassed to share your website
Your website is cluttered and confusing
You don’t want another months-long website project full of headaches
You want to work 1-on-1 with your designer
+ Core Buildout
Ideal for new business owners, this option works best for most of my clients. The Core Buildout includes:
1 week delivery
Up to 5 website pages customized from one of my templates
Website copywriting
Basic SEO setup
Stock photos & iconography
Guidance with domain selection, Squarespace subscription & launch
25% off the first year of your Squarespace subscription
$6,000
*Includes price of Phase 01
+ Signature Buildout
Ideal for service providers who want to go to the next level and professionalize their business. The Signature Buildout includes everything in Core, plus:
1-of-1 custom website
2-3 Week Delivery
6+ pages
2 rounds of revisions
Pro customizations
$9,000+
*Includes price of Phase 01
+ Phase 03: Peace of Mind
Keep your website fresh and legally protected.
A growing business needs a growing website, but you don’t want to update your website content on your own.
Your website needs legal protection in the form of legal policies and American Disabilities Act (ADA) accessibility compliance, but you’re not sure how to get it done.
You want a website partner you can process new ideas and content with to best reach your audience.
My simple support plans are designed just for you. I’ll set up your website with the legal protections and make content updates for you within 24 hours (Mon–Thu). Monthly Office Hours provide you with live website coaching.
+This is for you if:
You’d rather focus on growing your business, not making website content updates on your own
You want website legal protection and compliance for ultimate peace of mind
You want a partner who makes your work easier
+ Unlimited
Unlimited website content updates
Submit content via easy-to-use client portal (nothing gets lost in email)
24-hour turnaround during business hours Monday - Thursday
Save time & energy
Website always up-to-date and optimized for desktop & mobile
Minimum 3-month agreement required, then rolling month-to-month
$250/mo
+ Unlimited Plus
Everything in the Unlimited plan
Auto-updating website legal policies (Terms of Use, Privacy Policy, Disclaimer) via Termageddon
ADA Compliance via AccessiBe
Monthly Office Hours with Andy to strategize all things website & marketing (1st Thursdays 2-3pm EST)
Minimum 4-month agreement required, then rolling month-to-month
$350/mo
“The Unlimited plan saves me 15 hours a month while Andy keeps our website updated with fresh content. It’s a no-brainer.”
—Matt Williams, Director, Athletes in Action Indy
Not sure what to write on your website homepage?
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